Take a Long Hard look at your Social

    By Tim Hughes | @Timothy_Hughes The foundations to marketing started in the 1920s and developed to a point in the 1950s and from looking at many companies social media (Twitter, LinkedIn etc), things have not changed much. “Broadcast” marketing is a...

Watching the light come on…

By Adam Gray | @agsocialmedia  Social media is a bit of a paradox. Everyone knows how it works…but you’d never guess it of you looked at how most companies run their social presences. Social selling…even more so! We recently ran a two day training session for a small...

Why Being Human on Social is So important

By Tim Hughes | @Timothy_Hughes Too often we see people falling in to the trap of automation, tweeting about a brand or being given some tweets as part of an employee advocacy program.  This makes brands and individuals look robotic. Sales and marketing has always...

Why Social Isn’t Always What You Think

I am very militant about this. There are many who seek to develop integrated Facebook, LinkedIn and Twitter (and Snapchat and Instagram) strategies. These strategies include posting and interacting and they include an element of PPC as well. PPC is NOT social media....

Digital Marketing and the Role Social Can Play

It’s interesting for me to see the development of how social media plays with digital marketing. For a lot of organisations the technical element of this is really quite terrifying. The concept of using a data management platform to cross reference behaviours across...